We are committed to protecting and respecting your privacy. This policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it. Please read it carefully. By using this website or submitting your details via any form on this site, you are accepting the practices described below.
1. Who We Are
The data controller responsible for your personal data is Serene Perfection Ltd, trading as Dr Sebastian Bejma Aesthetics. Our company registration number is 15408157 and our registered address is Suite 1-2 Brookfield Court, Selby Road, Leeds, LS25 1NB. We are registered with the Information Commissioner’s Office (ICO) as a data controller. If you have any questions about this policy or how we handle your data, you can contact us at info@drbejmaaesthetics.co.uk.
2. What Personal Data We Collect
When you submit an enquiry, book a consultation, or sign up to our newsletter, you may provide us with your name, date of birth, email address, telephone number, areas of interest or concern, and any additional information you choose to include in a free-text message field.
When you visit our website, we may also automatically collect certain technical information such as your IP address, browser type, pages visited, time spent on the site, and the source through which you found us. This information is collected in aggregate and anonymous form and is used solely to help us understand how our website is used and to improve it.
3. How We Use Your Personal Data
We use the personal data you provide for the following purposes:
- To respond to your enquiry and provide the information or service you have requested – on the basis of legitimate interest and, where relevant, the performance of a contract.
- To book and manage your consultation and maintain your patient treatment records – on the basis of legitimate interest and legal obligation. Patient records are retained for 8 years from the date of your last treatment, in line with GMC medical records guidance.
- To send you marketing updates and our newsletter, where you have explicitly opted in to receive these – on the basis of your consent. You may withdraw your consent and unsubscribe at any time. Enquiry data not resulting in a patient relationship is deleted after 2 years.
- To analyse how visitors use our website in order to improve it – on the basis of legitimate interest, using anonymised data only.
4. Third-Party Tools and Services
We use a number of third-party tools and services in connection with our website and clinic operations. Each has its own privacy policy governing how your data is handled.
Google Analytics
We use Google Analytics to understand how visitors use our website. This tool collects anonymous statistical data using cookies. No personally identifiable information is collected or shared with Google through this tool. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
Aesthetic Nurse Software
Our online booking system is provided by Aesthetic Nurse Software (portal.aestheticnursesoftware.com). When you book a consultation through our website, your booking details are processed by this platform. Their privacy policy is available on their website.
Social Media and WhatsApp
Our website contains links to our Instagram and Facebook pages. If you click through to these platforms, their own privacy policies apply and we are not responsible for how they handle your data. We also use WhatsApp as a communication channel for patient enquiries – messages sent via WhatsApp are subject to Meta’s privacy policy.
We may also use social media advertising tools, including tracking pixels provided by Meta (Facebook and Instagram), to help us understand the effectiveness of our advertising and to reach relevant audiences. Where such tools are in use, they may collect information about your visit to our website if you are logged into those platforms. You can manage your advertising preferences through your Facebook or Instagram account settings.
WordPress and Website Plugins
Our website is built on WordPress and may use plugins that collect limited technical data for functionality and security purposes. We take reasonable steps to ensure that any plugins in use comply with applicable data protection requirements.
5. Cookies
Our website uses cookies – small text files placed on your device when you visit – to help the site function and to collect anonymous information about how it is used. We use Google Analytics cookies for website analysis purposes. A cookie consent banner will be displayed on your first visit, giving you the option to accept or decline non-essential cookies. You can also manage cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the website. For more information about cookies generally, visit www.allaboutcookies.org.
6. Data Security
We take the security of your personal data seriously. Our website uses SSL encryption (https://) to protect data in transit, and access to personal data is restricted to authorised personnel only. While we take all reasonable steps to protect your information, no transmission over the internet is completely secure and we cannot guarantee the security of data sent to our site.
7. Your Rights
Under UK GDPR, you have the right to access the personal data we hold about you, to request that inaccurate data is corrected, to ask us to delete your data where there is no compelling reason to continue holding it, to restrict or object to how we process your data, and to withdraw your consent to marketing at any time. You also have the right to receive your data in a portable format where technically feasible.
To exercise any of these rights, please contact us at info@drbejmaaesthetics.co.uk. We will respond within one calendar month. If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
8. Marketing Communications
We will only send you marketing communications if you have explicitly opted in to receive them. You may unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us at info@drbejmaaesthetics.co.uk. Unsubscribing from marketing will not affect any other processing of your data.
9. Links to Other Websites
Our website may contain links to third-party websites. We have no control over the content or privacy practices of those sites and accept no responsibility for them. We recommend reviewing the privacy policy of any third-party site before submitting personal data.
10. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated date at the top. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please contact us at info@drbejmaaesthetics.co.uk.
Last updated: July 2026